5 Reasons Why Media Coverage Is Important for Your Brand
When I was a new business owner trying to make a name for myself, I tried every marketing tactic in the book. Some were more effective than others. The one that stood out from the rest was earned media coverage, which didn’t cost me a penny.
You need to get exposure to grow your business.
As a business owner, it’s essential to understand that exposure is key to growing your business. You can reach millions of people through earned media without spending a single dollar.
When it comes to exposure:
- Make sure that what you have to say is relevant and exciting for the publication or channel in which you are getting exposure
- Consider how each piece of content will help build awareness for your brand or product and be strategic.
- Be prepared for some rejection as well as success!
Credibility
If you’re looking for a way to build credibility, your best bet is the media.
Media coverage has the ability to reach more people than any other marketing channel. That means if you’re fortunate enough to land a feature story in the Wall Street Journal or New York Times, it’s likely that at least one in every five people who see it will be exposed to what you have to say.
If that sounds like something worth pursuing, keep reading —
Expert in your niche
Becoming an expert in your niche is a great way to grow your business. The more you know about your industry, the more valuable you are as a resource for others. The more knowledge you have, the more people will come to you with questions and problems that need solving or advice that needs giving.
By becoming an expert in your field, you’re opening yourself up to opportunities for speaking engagements, guest posts on other blogs/websites, and podcasts.
Media is a machine that fires on all cylinders.
Media can be an extremely important tool if you’re looking to grow your business. Media is a machine that fires on all cylinders — it can help you get more exposure, credibility, visibility, and traffic. That’s why it’s so important to use media to grow your business!
The first thing that comes to mind when someone says “media” is probably newspapers and TV shows (and perhaps magazines or radio). But there are many other types of “media:” books, blogs, and other online content; videos; social media platforms like Instagram and Twitter; podcasts…the list goes on!
Media placements can lead to better Google rankings.
As a business owner, you know that Google is king. Therefore, you want to ensure your website is at the top of every search result page so that more people will find and buy from you. This means building a strong digital presence with relevant links back to your site from reputable sites, articles, and other content sources.
Google likes to see that you are being quoted in the media as it helps establish your credibility in the space by demonstrating that other journalists think highly enough of what you have to say about your niche topic or industry as a whole.
Conclusion
We all know that earned media is a powerful tool. It’s one of the most effective ways to get your business/brand in front of millions of people and can help you build credibility with potential customers. You can quickly get media coverage to build your brand if you have great content and a compelling message.
