Nurturing Beauty and Independence: Susie Geda’s Vision for Bibo Salon

Dawna Jarvis
2 min readJul 20, 2023

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You can’t help but feel inspired when you meet Susie Geda. With her infectious spirit, global background, and dedication to her craft, Susie is far from your average salon owner. As the creative director at BIBO Salon, she embraces and radiates a philosophy that ‘beauty comes from within and shines outwardly.’

Susie has never been one to shy away from creativity. Raised in Africa, educated in India, and trained in London, she brings her global perspective and passion for excellence to her work in the United States. She believes the US is a country that allows anyone to chase their dreams. Armed with this belief, she opened her salon in 2017 in Oakland CA, a community she says “feeds creativity and hustle.”

At BIBO Salon, Susie is known for seeing beauty in all its shapes, sizes, and forms. Her salon is a testament to that philosophy, a melting pot of beauty and creativity where everyone feels welcome and accepted.

Here are some insights into Susie’s approach to her work and the beauty industry:

  • Independent Professionals: As a salon owner, Susie aims to create independent professionals who can make a living doing what they love. She is dedicated to helping her stylists grow, thrive, and maintain focus on customer relationships.
  • Giving Back: For Susie, giving back is key. By sharing her knowledge and the tools that have contributed to her own success, she hopes to empower stylists and clients alike to find and pursue their passions.
  • International Certifications: Susie proudly holds certifications from several international beauty brands, including Vidal Sassoon, Karastase, Bumble & Bumble, and Deva Curl. These qualifications keep her on the cutting edge of beauty trends.
  • Community Involvement: Susie is fully invested in her community, culture, and learning and teaching. She believes in sharing her knowledge to help others realize their power and beauty.
  • Innovative and Specialized Skills: With over two decades of experience in the beauty industry, Susie has built a reputation for her specialized skills in hair extensions and curly hair styling. She co-founded Bibo Salon in 2017, transforming it into a hub for creativity, growth, and professional development. Her bilingual background and global experiences have broadened her approach to beauty, making her a respected authority in the industry.

In Susie Geda’s world, beauty isn’t just about what’s on the outside. It’s about nurturing creativity, building a sense of community, and inspiring people to be their best. To learn more about Susie, her work, and her salon, visit her at www.bibosalon.com.

You can also find Susie Geda featured in various publications such as Salon Today, Woman & Home, Yahoo News, and 21 Nintey, talking all things hair!

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Dawna Jarvis
Dawna Jarvis

Written by Dawna Jarvis

I’m a Business & Media Strategist. I take a different approach than most “experts” out there.

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