What is SEO?

Dawna Jarvis
3 min readOct 6, 2022

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SEO stands for “search engine optimization,” and it’s the process of improving your website to appear higher in search engine results. This is a crucial part of marketing your business online. You must ensure that people can find you when searching for products or services related to your offer. It’s also important because having a strong online presence helps grow your business by increasing traffic and conversions.

SEO is a process of improving the visibility of your website by optimizing it to match search engine results.

SEO is a process of improving the visibility of your website by optimizing it to match search engine results. It’s a long-term strategy that requires you to make changes to your site for it to rank higher in Google and other search engines.

When most people think about SEO, they think of keywords and backlinks — but those are only one part of the equation. SEO is all about quality content at its core: creating original content that answers user questions, provides value, and satisfies their needs.

The goal of SEO is to keep your website in the top ten for search engine results, therefore increasing its visibility.

To put it simply, the goal of SEO is to keep your website in the top ten for search engine results, therefore increasing its visibility. A high rank will bring more traffic to your site and convert more visitors into customers. The more relevant your name is to what people are searching for, the higher you will rank.

The better your SEO, the more your business grows.

The better your SEO, the more your business grows. If your website is optimized, it will show up in search results, which leads to more traffic going to your site. More traffic means more conversions and sales for you — and that’s precisely what you want to happen!

Another way we can grow our SEO is by getting media coverage as quickly as possible after starting up our business or launching any new products/services because most people don’t know who we are yet, so they won’t come looking for us unless they hear about us somewhere else first (like social media). This means getting interviewed by journalists at newspapers/TV shows; writing guest blog posts; appearing on podcasts etc.

If you don’t have the time or knowledge to do this yourself, outsourcing it can save you time and money.

If you don’t have the time or knowledge to do this yourself, outsourcing it can save you time and money. Many companies charge flat fees for their services, and some also offer other benefits, such as better exposure for your business by getting you featured in the media.

Having a strong online presence can help grow a business as long as you know how to optimize it correctly.

It’s important to understand that SEO is not an “all or nothing” process. You can’t just put a few keywords in your meta tags and call it a day because search engines are sophisticated enough (especially Google, which changes their algorithm 8 or 9 times a day) to know when you’re trying to manipulate the results. For your site to rank well, you must have content on your website that is both relevant and unique. Your content needs to be useful and interesting enough that people want to share it with their friends or bookmark it for later reference.

Conclusion

Getting your website to rank high on search engines is essential for any business that wants to grow. With SEO, you can reach more people and increase sales. However, it takes time and effort to do this properly, so it doesn’t backfire on you. If you want to expedite this process, we recommend focusing on getting featured in the media.

www.dawnajarvis.com

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Dawna Jarvis
Dawna Jarvis

Written by Dawna Jarvis

I’m a Business & Media Strategist. I take a different approach than most “experts” out there.

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