The Secret to Growing Your Brand

3 min readSep 22, 2022

Introduction

When I was a new business owner trying to make a name for myself and build my brand, I tried every marketing tactic in the book. Some were more effective than others. However, one stood out from the rest because it increased my sales without costing me any money: earned media coverage.

You need to get exposure to grow your brand.

Exposure is crucial to building your brand. Getting yourself and your message out there through the media can help you get in front of millions of people, making it the fastest way to build brand awareness.

When it comes to exposure:

Make sure that what you have to say is relevant and interesting for the publication or channel in which you are getting exposure (i.e., make sure people care about what you have to say).
Always think about how each piece of content will help build awareness for your brand or product.
Be prepared for some rejection as well as success!

Credibility

If you’re looking for a way to build credibility, your best bet is the media — and it’s not just because credible reporters will vouch for you.

Media coverage has the ability to reach millions more people than any other marketing channel. That means if you’re fortunate enough to land a feature story in the Wall Street Journal or New York Times, it’s likely that at least one in every five people who see it will be exposed to what you have to say.

If that sounds like something worth pursuing, keep reading —

Expert in your niche

Becoming an expert in your niche is a great way to grow your brand. The more you know about your industry, the more valuable you are as a resource for others.

By becoming an expert in your field, you’re also opening yourself up to opportunities for speaking engagements (which can help raise brand awareness), guest posts on other blogs/websites (which get even more exposure), or even creating products based on what it is that makes you an expert!

Media is a machine that fires on all cylinders.

Media can be an extremely important tool if you’re looking to grow your brand and business. Media is a machine that fires on all cylinders — it can help you get more exposure, credibility, visibility, and traffic. That’s why it’s so important to leverage the media to grow your business!

The first thing that comes to mind when someone says “media” is probably newspapers and TV shows (and perhaps magazines or radio). But there are many other types of “media:” books, blogs, and other online content; videos; social media platforms like Facebook and Twitter; podcasts…the list goes on!

Media placements can lead to better Google rankings.

Google ranks your website according to these three factors, authority, credibility, and expertise. As a business owner, you know that Google is king. Therefore, you want to ensure your website is at the top of every search result page so that more people will find and buy from you. This means building a strong digital presence with relevant links back to your site from reputable sites, articles, and other content sources.

By appearing in the media, Google can establish your authority, credibility, and expertise by proving that other journalists are impressed with what you have to say about your niche topic or industry.

Conclusion

We all know that media is a powerful tool. It’s one of the most effective ways to get your business in front of millions of people, and it can help you build credibility with potential customers. With great content and compelling messages, it’s easy to get media coverage. But if you don’t have these things? Then no amount of pitching will work! That’s why every entrepreneur needs to develop their media strategy early on — and then stick with it throughout their career.